Interacting with all the major outlets in the local market, Habata’s produce reaches a vast cross-section of South Africa’s consumer population. High quality cucurbits, vegetables and grapes flow into the market through various major companies, from your family retailer to wholesale merchants.
Freshmark, the procurement and distribution arm of Shoprite Holdings, ensures quality produce is provided to all its outlets in South Africa as well as retailers elsewhere on the continent. Sold under the Freshmark brand, all Habata’s produce carries the company logo for consumer identity.
Since its inception as a family store set up by Raymond Ackerman in 1967, Pick n Pay has developed into a major retailer on the African continent and the Indian Ocean island of Mauritius. The company markets local produce under the Pick n Pay brand, with the Habata logo attached.
Fruit & Veg City, also known as the Food Lover’s Market, has 90 stores spread throughout South Africa, Lesotho, Namibia and Swaziland. Offering a wide range of products, the outlets focus on providing fresh fruit and vegetables, with Habata’s produce marketed under its own brand.
With operations in South Africa and Brazil, In2food focuses on providing convenient food solutions to its customers. Produce supplied by Habata is processed and then sold to various retailers, including Woolworths, while a certain amount is used for export to the United Kingdom.
With factories throughout the African continent, as well as in Brazil, Blue Skies has lived up to founder Anthony Pyle’s dream of supplying fruit from farm to retailer within 36 hours. Habata supplies the company with products, which are processed and distributed to various retail outlets.
Established in 1989 in Midrand, Fruitspot is a respected wholesaler and producer of fresh and processed fruit and vegetables. Habata’s produce containing the company logo is supplied to the wholesaler, who then distribute to a wide variety of retailers.